Explore and Experience a Celebration of Wellness, Music & Dance at 

PUTRAJAYA, 12 September 2017 - XHale Asia (M) Sdn Bhd presents Malaysia Urban Retreat Festival (MURFEST) which is returning for the fourth consecutive year from the 3rd - 5th November at Le Meridien Putrajaya as the Urban Retreat Venue Partner. Gaining continues support from Ministry of Youth & Sports through FitMalaysia & Ministry of Tourism & Culture Malaysia. XHale Asia aims to develop Malaysia into the next Health & Wellness Tourism Hub by 2020.

MURFEST which aims to awaken the Urban Spirit within every individual to live a balanced and harmonious lifestyle will continue on its objective to provide a platform and space for self-discovery , self-mastery and knowledge through a variety of wellness practices through workshops & a dance fitness party.


"MURFEST has come a long way in establishing the mindset of healthy living through wellness activities and we are continuing this effort to further implement this through MURFEST. This year we are proud to collaborate with industry experts to further enhance the festival content," Said Shobie Malani, founder of MURFEST.

XHale Asia focuces its growth strategies on corporate wellness training through its potential collaboration with HRDF and Ministry of Youth & Sports. A growing trend among corporates to focus on employee's well being in surely a positive sign.

The 3-Day Festival provides participants the journey to explore and experience various wellness related workshops, certification programs, marketplace and other wellness related activation. Another highlight to look out for at MURFEST would be the GIoKL| Dance Fitness Party featuring top Salsation trainers in the region including its Founder Alejandro Angulo through our collaboration with 360 Active Studio.
GIoKL | Dance Fitness Party will take place at The Plaza | LimKokWing University; Cyberjaya on the 4th of November.


For the first time, MURFEST is also introducing and curating the Asia Beauty & Wellness Award | ABWA2017 in collaboration with Hitman Solution Asia. ABWA aimed to recognize business and individuals in the beauty and wellness industry. ABWA 2017 will be held on 29th of NOV at the Sunway Lagoon Hotel & Resort. The Global Wellness Economy is now valued at $3.7 trillion, making it one of the fastest growing economic category. Domestically, it is targeted to contribute RM400 million to the country's gross national income by 2020, and by extension create more than 3500 jobs. The Asia Beauty & Wellness Award 2017 aims to encourage a competitive landscape for brands and companies in the current market.

Shobie continued, "Every year, MURFEST continues to improvise the program content and this year alone we introduced the Awards segments to acknowledge the beauty and the wellness industry heavyweights. Without these important stakeholders, the wellness industry in the country let alone in the region would not flourish."

Participants to MURFEST 2017 can also expect other new introduction into the programs including Master Classes workshops, Certification programs and free for all community based activities.


Adding alue to the Festival is the "JustBe Markets", a one-stop health and wellness market-space which promises to add value to the Festival by showcasing the best in organic, homemade and homegrown wellness products.

XHale Asia will enter into an MOU with Convedge Sdn Bhd , the sole partner of Fusionex International who provides SME e-Commerce platform and specialises in Analytics and Big Data adoption for enterprises and businesses in Malaysia. XHale Asia & Converge plans to tap the potential in the Health, Wellness & Beauty by offering help to brands and clients to manage, make sense of and derive useful insight and information from the vast  amounts of structured and unstructured data at their disposal through a dedicated marketplace. This collaboration focuses on bridging the gap between Health, Wellness and Beauty business and technology, and in doing so, providing and exceptional and positive experience to customers of various markets in Asia. In this collaboration, Convedge will provide Fusionex ANT and 8excite as the digital loyalty platform for JustBe Markets.


Family with children can enjoy the KIDZ CLUB at Le Meridien Putrajaya a treats for children, a haven that not just harnesses their boundless energy but also caters to their sensitive , growing emotional and mental needs.

Uniquely at MURFEST 2017, AMSPA The Association of Malaysian Spas will be hosting a 1 Day AMSPA Wellness Convention at the Le Meridien Putrajaya.

Festival tickets on sale now starting from RM69.00 to RM399.00 and special rates for your Urban Retreats stay at Le Meridien Putrajaya. Specially designed "EXPLORE & EXPERIENCE URBAN RETREAT" packages are also available at

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Okay, till then. Bubye!

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